Today is ‘D’ day for any of those sites which aren’t built as responsive and subsequently are not the well publicised ‘mobile friendly’. Websites which look bad on mobile phones will now drop down Google search rankings from today – cutting off a major traffic source and impacting a business considerably.
As of it’s introduction on the 21st April 2015, websites which are not deemed mobile-friendly will be dropped down the Google search rankings, dramatically reducing the number of visitors to a site.
Among those which will be majorly affected are likely to be both Microsoft and the European Union to Google secret search formula.
Some search engine ranking experts have called the potential fallout from the changes “mobilegeddon”.
Many businesses spend significant amounts of money and effort to appear high up in Google rankings, and now with the new Google algorithms released, that money and effort is now going to be almost certainly better spent in investing in a fully responsive web design, mobile friendly web experience, where Google itself will naturally reward.
The main reason why fully responsive web design is now to be rewarded and seen as the future is that more and more users are viewing content on mobile devices. Traditional websites which have not been converted to be fully responsive web design are now seen by Google with the following problems:- text to small to read, links too close together, telephone numbers not being interactive, having to zoom in to view, taking too long to load up these are just a handful of the reasons why a site will fall down the mobile rankings.
Although fully responsive web design has been around for a few years now, many companies were unaware of the new algorithm introduced today and was only actually announced by Google in February. This has only given companies two months to prepare for ‘D’ day.
Although the new Google algorithm only affects mobile searches, as more users are now using mobile devices to search content on the web, if your site is not fully responsive / mobile friendly then traffic to a website will be significantly impacted.
So this is the position today, the next major change will be tablet searches. Here at visualise we are already prepared for this one, we build fully responsive sites that are not only mobile friendly, but also tablet friendly. We effectively design the website four ways… desktop version, mobile version, tablet versions for both landscape and portrait views. So by speaking to us, you will be one step ahead of the ever changing game!
A useful way to check if your website is mobile-friendly by Google is to visit this site www.google.com/webmasters/tools/mobile-friendly and enter your web address. If it comes back that you aren’t, then you had better call 01603 767413 today…