Russen & Hill
NEW WEBSITE DESIGN & DEVELOPMENT FOR THIS ESTATE AGENT IN THE WEST OF THE CITY
“with you from start to finish”
Director of Russen & Hill, Stephen Russen used to work for Pymm & Co who are also a client of ours. In February of 2021 Stephen decided to open his own Estate Agency located in New Costessey. Due to the connection, we have known Stephen for over 15 years and so initially approached us to work on the social media side of the new business, promoting new and coming soon properties. We then worked on graphic design work for the business, creating flyers and promotional material.
Initially, part of the deal when purchasing the office and business from Pymm & Co, was to have a website supplied. As the business grew it became apparent that the initial website didn’t match up to the vision of the business, so we quoted Stephen to completely design and develop a bespoke website for them.
With the original platform, monthly fees had to be paid to allow for the property uploads, management and calendar functionality for the business. Our system allowed for a one off payment and set up with then no monthly payments needed and so saving them money going forward.
Being able to design the website and develop bespoke as we do, allowed us to create a sleek and modern image that better reflected the business moving forward. The property displays are now much more aesthetic and displayed to the max to increase interest and ultimately viewing requests. We also incorporated more functionality into the website such as more forms to encourage user interaction, a blog to keep the site fresh and ‘The Featured Four’ on the front page to push specific properties when users first visit the site. These Favourite Four are manually uploaded as code, so as to keep the index page of the site constantly with fresh code and continually re-indexed by ‘google’ to improve on their rankings.
As well as all the website front end improvements, the back end of the site also now holds the ability for each member of staff to upload properties which are then fed to Rightmove and also manage the workflow of properties and manage their customers. A fully interactive calendar is also within the website allowing for everyone to know where team members are at any time and so easily manage the business.
As well as the fully responsive design we are also following up with targeted SEO on the site to get the Estate Agency ranking well within the search engines. To keep the site clean and have a good grounding we commissioned local copy writer ‘Suzi Writes Copy‘ to create the content for the main pages of the website.
To finish off a full Visualise Creative service we also host the website as well on secure, dedicated servers.