NEW BRAND CREATION AND WEBSITE DESIGN & DEVELOPMENT FOR THIS INDEPENDENT PRINT & MARKETING COMPANY
MARKETING ENCAPSULATED – Save time and money by getting your marketing campaign handled under one roof.
Mark Pearson has been in the print trade for over 30 years and worked with for of the big names in the area. After speaking to Mark about some work where he worked for a client of ours, an opportunity arose for Mark to go self employed where he has a huge database of loyal clients who he works with. We discussed with Mark a business plan on moving forward, deciding on a name for the new company where we then worked on creating a brand image.
Once Mark had decided on the name, we created the brand ideas and submitted several design options that we then worked to a final solution. The use of a bold font with the impact of orange and black has created a simple yet stunning final design. Once the brand was finalised, Marks domain was secured and email account set up ready for Mark to get on it. We didn’t just want to have a boring email signature, so we created an animated one!
We then set about designing the website, focusing on the orange and black colour scheme to match the brand and keeping the design simple. Creating a nice little feature for the navigation that collapses and stays at the top of the page for ease of navigation, we also use a nice little feature to scroll the services that Mark provides when you are on the first view of each page.
We aimed to keep the content of the site simple so as not to over clutter the design and so we content wrote everything to be sharp and on point, making the site both personal to Mark but also informative of the services he provides.
The main focus of the site is a ‘call to action’.
If you are a company with an upcoming marketing campaign that you want handled under one roof to be delivered effectively, on time and on budget, then Pearson Prints is where you need to head over to.