Kim Morrison | Triathlete
NEW BRAND CREATION, WEBSITE DESIGN & DEVELOPMENT FOR PROFESSIONAL TRIATHLETE, KIM MORRISON
Kimberley Morrison came to us through our relationship with Wensum Pools Ltd as her mum Andrea runs the company! Kim is a professional triathlete and came to the Visualise Creative team to create her a brand for her which she could use for all her promotion.
Kim also wanted a sleek and stylish, fully responsive website that she could use to help bring in sponsorship for her career as she competes around the world in triathlon events. The website we created is also aimed at keeping Kim’s followers up to date with her progress with race schedules, media posts, gallery images, and blog articles.
We created a sleek brand image for Kim with a logo that she could either use with her name or as stand alone brand image. We went through several stages of tweaking to reach the final solution, which we feel will carry well across any clothing or promotional items Kim wants to use.
The website was created to be fully responsive, of course, and to be simple in structure and promote Kim’s events. Keeping the viewer up to date with her progress through her career. Signing up to her newsletter will also keep everyone up to date. We have already sent out 2 campaigns after her triathlon event over a weekend in Austria.
To make the site look more arty and different, we took the main images for each page and re-touched them to be black and white with Kim left in colour. We also made all the rollovers black and white with a colour rollover. These little things we think make all the difference.
Kim has also provided us with a stunning testimonial, which we are always appreciative to receive.
We wish Kim Morrison Triathlete good luck with her triathlon career