Eat & Breathe
NEW WEBSITE DESIGN & DEVELOPMENT FOR EAT & BREATHE WHO SHOWCASE THE BEST OF AYURVEDA & YOGA
“Eat & Breathe showcases the best of Ayurveda in a contemporary, jargon free way. Ayurveda translates to ‘science of life’ and seeks to return you physically, emotionally and mentally to your own unique state of balance.”
Eat & Breathe owner, Anne Heigham is a qualified Ayurvedic Practitioner and runs her Ayurvedic clinic in Norwich, Norfolk, where she also teaches yoga.
As well as working with clients, Anne loves to write and cook. As a result, she has written her very own Ayurvedic cookery book, Eat & Breathe. It provides a modern take on Ayurvedic cookery, with more than 100 easy-to-follow recipes designed to promote health and vitality, whilst helping to nourish the mind, body, and soul.
Eat & Breathe features a wide range of chapters, including breakfast, lunch at home or on the move, supper, and good-for-you puddings and drinks. From new dishes to Ayurvedic twists on family favorites, these recipes are not only delicious to eat but also supported by nutritional science.
Anne contacted Visualise Creative when her previous website failed to meet her needs.
It had issues with functionality and design, and Anne was unhappy with the unprofessional image it gave Eat & Breathe. As she is looking to publish her cookbook, publishers wanted her to have a fully-functional companion website. When she informed Visualise Creative, we were more than happy to help.
We created a slick, modern design which is very minimalist and streamlined.
Obviously, the Eat & Breathe cookbook needed to be put at the forefront. Therefore, we created banners to promote the book, which we then incorporated throughout the website. We also wanted to ensure that awareness of the book was high. To generate buzz, we introduced a form where people can register their interest to buy, as well as a newsletter that provides regular updates. This also encourages visitors to the website to be more active with their support.
The blog pages were also very important. They feature advice on Ayurveda and recipes from the book, which will help to generate further interest in the cookbook. Links to the blog are on the homepage, which encourages casual browsers to find out more information.