Birchwood Energy Ltd
NEW WEBSITE DESIGN & DEVELOPMENT FOR THIS LOCAL ENERGY PROCUREMENT COMPANY
“Energy contracts… one leaf at a time”
The Visualise team first met Warren, the director of Birchwood Energy Ltd, at a local networking event back in 2014. He had just started the business, and asked us to build a new website for him. Of course, we said yes, and created a design utilising HTML technology.
Four years later, and we’ve breathed new life into the Birchwood Energy website. Our new design is slick and modern, built to be 100% responsive across all devices.
We wanted to incorporate the Birchwood leaves throughout the website.
Therefore, we utilised the Birchwood leaves as the background design, as well as in the animated logo. We also added a cool rollover animation to the header: when you hover over the ‘case studies’ text, the leaves move apart to reveal the button.
Another animation we introduced is the scrolling banner, promoting a variety of energy companies, which is seen on every page of the website. On the FAQ page, each question has a dropdown option to expand a question. This makes it far easier to find the relevant question to an enquiry you may have, instead of continuous scrolling.
Warren wanted to appeal professional businesses searching for energy procurement consultation to save money on both their gas and energy bills. Therefore, we heavily pushed the case studies, from the animated header to large banners on each page, emphasising the amount of money Birchwood saved each business.
The design of the website is minimalist and slick.
We wanted to create an uncluttered, clean design which was easy for the customers to navigate. Therefore, we used lots of large pictures and bold text, while also utilising lots of pull quotes—such as “lower energy costs, improved energy efficiency”—to reinforce the key beliefs and principles of the business. The green and white colour scheme is minimalist and fresh, while the green also creates connotations of wealth and energy.
We also had a bit of fun with the design…
We hid images of Warren’s dog throughout the website as a fun way for visitors to explore as much as the website as possible. See if you can find them and let us know where they are!
At Visualise, we continuously strive to make our designs different. We always develop clean code rather than taking the easy route of using templates. Once again, we have continued with our ethos with the creation of the Birchwood Energy website.