The Aerotoxic Association supports thousands of people who suffer from Aerotoxic Syndrome in their search for appropriate treatment and legal representation.
The association was founded in 2007 by Captain John Hoyte, a former BAe 146 Training Captain. During his time flying jet airliners, John was exposed to toxic oil fumes and was forced to retire due to severe ill health. Ten years later, the Aerotoxic Association continues to offer support to the victims, as well as campaigning to expose the Aerotoxic cover-up scandal and implement safety measures to prevent the damaging effects of poor cabin air quality.
Visualise already knew John through our local networking group, the Norwich Kitty Networking Group. We had already redesigned and developed the websites for his other businesses (SimFly and SimFly Combat) so John was familiar with our work and impressed with the results. Therefore, he asked us if we could update the existing Aerotoxic Association website. It was overwhelmed with excessive compilations of Aerotoxic Syndrome data — ranging from media reports to scientific papers and testimonies — and had become too much for many IT servers to handle.
John was determined that the new Aerotoxic website would be different. Instead, it would carry essential FREE ‘positive’ evidence, while members would have access to exclusive benefits, including a self-help forum and regular e-news bulletins. Visualise further discussed the brief, then began work immediately.
The website had to be live by November 8th 2017, as John would feature on an Aerotoxic documentary (‘Toxic Air In The Cockpit’) that evening. Therefore, Visualise were working against a tight deadline — but we love a challenge!
The homepage pushes the aims and objectives of The Aerotoxic Association front and centre.
We included a short video which outlines the scandal, as well as a scrolling twitter feed to promote the latest news. Further down the page, we highlight the worrying statistics of Aerotoxic Syndrome. As the user scrolls down the page, the numbers increase until the shocking final total is reached. We also included roll-over picture links to other pages on the website. This encourages the users to explore the website and find out more about the Aerotoxic Syndrome scandal.
The research, reports and videos are now far easier to access. They are all kept on separate pages which can be easily located on the navigation bar. Furthermore, there are pages dedicated to the symptoms of Aerotoxic Syndrome, plus advice and medical information.
A banner across the top of the page encourages visitors to “Report A Fume Event”. This is then recorded on a separate page on the Aerotoxic website. Another feature is the “Timeline” page, highlighting the key dates in the history of Aerotoxic Syndrome. It’s easy to read and very informative.
As mentioned before, it was very important to John to include a members area. A button at the top of each page encourages visitor to sign up for a membership. This includes many exclusive benefits, including access to the fictional Aerotoxic film ‘Flight 313 – The Conspiracy’ and the option to download John’s book ‘Aerotoxic Syndrome – Aviation’s Darkest Secret’. The members page is hidden from the rest of the website to encourage visitors to sign up.
Visualise successfully met the deadline for the website launch.
We are happy to report the Aerotoxic Association were really impressed with the final result. As whole Visualise team worked incredibly hard on creating and developing the website, we were so pleased with the feedback. Click here to check out the website for yourself!